Kantar Worldpanel said the Galaxy S5 was Britain's third best-selling smartphone in May. The figure will be disappointing for Samsung, which has in the past enjoyed record-breaking early sales following the release of new Galaxy flagship smartphones.
The Samsung Galaxy S4 smartphone stormed past the 10 million sales mark, one month after it was released, becoming the best-selling smartphone in the UK.
Kantar Worldpanel reported that despite its disappointing opening sales, the Galaxy S5 had some success with luring iPhone users away from Apple. It said among those who bought the Galaxy S5 in Great Britain, Germany, France, Italy and Spain, 17 percent were previously Apple customers.
Kantar Worldpanel ComTech strategic insight director Dominic Sunnebo said the migration is mainly due to the Galaxy S5's larger screen. "The Samsung Galaxy S5 has had some success in attracting former iPhone owners across Europe. In general, consumers buying the Galaxy S5 were primarily attracted by its large screen size. This is something Apple is likely to address with the rumoured larger screen iPhone 6 launch expected in late September," he said.
Android remained the most commonly used mobile operating system in the UK, accounting for 60.2 percent of total sales. The figure marks a 1.6 percent growth in Android's market share since the same quarter in 2013.
Apple iOS is listed as the second most popular and holds a 29.4 percent share of the market, marking a 2.7 percent year-on-year growth.
Below the two, Microsoft Windows Phone enjoyed 1.2 percent growth since the same period last year, with Kantar Worldpanel listing it as holding a 9.1 percent share of the market.
At the bottom end, BlackBerry was the only mobile operating system that experienced a drop in its share, with Kantar Worldpanel listing it as holding a miniscule 1.1 percent. The figure marks an alarming 5.1 percent drop compared to 2013.
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